ESC: Understanding Net Zero – a consumer perspective

New research by Energy Systems Catapult has found that while 75% of people believe climate change is a serious threat, they are still unclear as to which activities in their lives emit carbon – with only 49% realising natural gas heating contributes to carbon emissions.

As part of the Innovating to Net Zero project that recently modelled 100s of potential pathways to achieve 2050 carbon targets – over 2,000 people were surveyed and focus groups conducted to understand public attitudes, including:

  • Perceptions of climate change, its severity and what activity contributes to it
  • Attitudes towards low carbon technologies and behaviours in heating, diet and transport

Read the report here Understanding-Net-Zero-A-Consumer-Perspective



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