On the Rebound – why energy efficiency is not a waste of time

 On the Rebound

 Conference Blog No.  3 by Tina Fawcett, Environmental Change Institute, University of Oxford

energy-efficiency-18375911 500x400Yet another academic gathering, and yet another person suggesting ‘energy efficiency really is a waste of time, because if people save money on their residential energy bills, they’ll just go and spend it on an international flight instead’. This argument is based on the rebound effect – which is variously defined – but whose central claim is that energy efficiency will inevitably lead to lower energy savings than predicted, because the money saved will be spent on other goods or services in which energy is embedded.





So why, to a supporter of energy efficiency, does this argument feel so frustrating? In part it is because there is some truth in it.  The rebound effect is theoretically established, and has been measured empirically in some situations – we know it exists. But this truth is then exaggerated to make claims far beyond the evidence for the nature and scale of actual rebound effects.


Landscape with big white passenger airplane









It is striking that the rhetorical example used is always air travel – high energy, high status and highly damaging to the climate beyond just carbon emissions from jet fuel. Nobody is ever imagined to spend their money from energy saving by putting PV on their roof, and thereby multiplying the energy or carbon saving effects of energy efficiency.

By contrast, people who invest in non-cost-effective efficiency measures, are not congratulated on the number of transatlantic flights they have avoided, by redirecting their expenditure to, say, solid wall insulation. A back of the envelope calculation, shows that if we consider this reverse rebound effect (the dnuober effect?), the rather expensive solid wall insulation in my home will deliver tens of times more carbon and energy savings from flights avoided, than through savings of heating energy. Is this counterfactual more or less sensible than the opening proposition?












There are other ways in which the rebound effect is misused. It is conflated with the design-performance gap in buildings, which can lead to higher than predicted energy use, and with psychological phenomena including moral licensing. These phenomena too may cause energy savings predictions to be lower in reality than in theory – but their causes are quite different, as are the remedies to maximise savings.

My paper aims to test the hypothesis that the rebound effect is limited in most situations, and that its significance is often over-stated. It will examine the ways that the rebound effect is considered in recent academic literature, incorporated in policy design and used in rhetorical arguments about energy efficiency. It will also draw together empirical evidence about the scale of the rebound effect. The aim is not to contest the solid knowledge base about the rebound effect, but more to identify where research and evidence are misused, where the rebound effect is confused with other causes of lower than expected energy savings, and to explore the reasons for the prominence in the discourse about energy efficiency of this relatively minor effect.

At the conclusion of my paper, I hope to be able to convince those worrying about the adopters of LED lighting and their propensity to jump on planes, that their concerns are largely misplaced, and that energy efficiency really is an important route to delivering energy and carbon savings.


The Author

TF-photo 150x150Tina  Fawcett has worked in energy and energy policy research for twenty years. She investigates energy use by households and organisations, and uses a multi-disciplinary approach to understand current patterns of use and to identify opportunities and policies for reducing energy use and carbon emissions. Her work is funded by UKERC, the Centre for Research into Energy Demand Solutions and other EU and UK sources.




Twitter: @fawcett_tina @ecioxford

Read Matt Lipson’s Blog  Could energy services help us build an energy system people will want to pay for ?

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